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DISC Adds DNA Security Protection

The company signs an exclusive North American agreement with Applied DNA Sciences.

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By: Jamie Matusow

Editor-in-Chief

DISC, a specialty packaging solutions firm for the beauty, healthcare and private label industries, is adding the latest DNA security technology to its capabilities. This move will help the Hauppauge, NY company provide its client with added brand protection and anti-counterfeiting measures.

In an agreement signed this month with Applied DNA Sciences, Inc. (APDN), a patented DNA-based security solutions provider, DISC will have exclusive rights to incorporate the company’s SigNature DNA product in the offset lithographic printing process for folding cartons in North America. The agreement also provides for non-exclusive use of this technology in the production of pressure-sensitive labels.

“We are proud to be on the cutting edge of forensic, authentication technology for the packaging industry,” said Margaret Krumholz, president of DISC. “This agreement gives us a unique DNA-based security solution that will be the centerpiece of our expanding, integrated packaging security program. Our client base, most notably companies in the pharmaceutical, luxury beauty and fragrance, and entertainment markets, are looking for tools to counteract the increasing threat of counterfeit packaging and subsequent pirating of their products.”

DISC will be utilizing a uniquely sequenced SigNature DNA taggant (marker) designed by APDN, which will be incorporated into their offset printing process. For more information see www.discgraphics.com


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